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Google: Cursors
We collaborated with Droga5, Hornet and Google to create a series of films highlighting the interconnectivity of the G-Suite platform.
Directed
Moth Studio
Designed
Moth Studio
Animation
Vanessa Appleby, Matthew Armitage, Daniele Baiardini, Joe Bichard, Hozen Britto, Alasdair Brotherston, Rhys Byfield, Ella Dobson, Russell Etheridge, Andy Hague, Justin Lawes, Ping Maki, Islena Neira, Ben Ommundson, Ian Pinder, Ross Plaskow, Claudio Salas, Florent Tailhades, Maki Yoshikura and Moth Studio
Compositing
Vanessa Appleby, Matthew Armitage, Daniele Baiardini, Joe Bichard, Alasdair Brotherston, Ella Dobson, Russell Etheridge, Andy Hague, Justin Lawes, Ping Maki, Ian Pinder, Ross Plaskow and Claudio Salas
Sound Design
Wave Studio
Production Company
Hornet
Executive Producer
Hana Shimizu
Head of Production
Sang-Jin Bae
Development Producer
Kristin Labriola
Producer
Matt Creeden and Ifor Ashton
Editor
Stephanie Andreou
Agency
Droga5
Client
Google
Production Year
2019
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We were asked to bring to life the iconic G Suite cursors, those simple, graphic, minimal things. A bunch of squares on sticks, but, oddly enough, a great digital representation of us humans.
Set completely within the G-Suite interface and chock-full of humour and personality, the cursors interact, edit sentences and race through documents.
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The tone of the work is silly but not goofy, smart but not serious and aims to highlight functionality through clever storytelling that draws on recognisable film and TV tropes.