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Sky Kids : Idents
We collaborated with Sky’s creative team to make these 12 playful idents for Sky Kids.
Directed
Moth Studio
Produced
Meghan Shrivastava, Moth Studio
Design
Moth Studio
Storyboard
Moth Studio
2D Animation
Hozen Britto
3D Modelling, Texturing & Rigging
Ricard Badia, Russ Etheridge, Jess Herrera, Laura Sirvent, Moth Studio
3D Animation
Ricard Badia, Russ Etheridge, Jess Herrera, Christine Jaudoin, Milo Targett
Compositing
Guillaume Cassuto, Valerie Guichard, Elliott Kajdan, Thiago Steka
Music & SFX
Zelig Sound
Client
Sky
Production Year
2023
The brief called for short, punchy and unexpected ideas to be brought to life. Transitioning seamlessly from their flat graphic logo into a 3D world full of possibilities.
Based on their creative concept ‘Anything is possible’ we jumped at the opportunity to run wild and have fun embracing some plain silliness.
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One of the tricky parts was maintaining Sky’s branding element, the ‘lozenge’, as part of a rubber duck, a pile of spaghetti or a wobbling jelly!
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Working with their team we came up with solutions through colour, texture or shape to make sure this was readable whilst not detracting from the core model and concept.
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