The brief called for short, punchy and unexpected ideas to be brought to life. Transitioning seamlessly from their flat graphic logo into a 3D world full of possibilities.

Based on their creative concept ‘Anything is possible’ we jumped at the opportunity to run wild and have fun embracing some plain silliness.

One of the tricky parts was maintaining Sky’s branding element, the ‘lozenge’, as part of a rubber duck, a pile of spaghetti or a wobbling jelly!

Working with their team we came up with solutions through colour, texture or shape to make sure this was readable whilst not detracting from the core model and concept.